Maukai was created in 2009 by a small town local boy from the Big Island .

As a prior military member, Fortune 500 professional, and family man, he saw the need for an icon and philosophy for finding inner peace and balance—a remedy for the fast-paced, materialistic , competitive world we live in.

His inspiration came from Hawaii, where the lifestyle emphasized spending time with friends and family by heading towards the beach(makai) or mountains(mauka) at the end of the week.

It’s no wonder the term “Hang loose,” was coined there. It represents the state of mind most of us want to be in as much as possible. In the crazy times we live in, the line between work and home life gets blurred. And when do we ever have enough time with loved ones or time alone?

Life is short. Stop exaggerationg petty worries, for we have already lost too many irreplaceable hours with the short time left. So slow down…and chill out. Much Aloha!